What is your organization doing to attract and retain the right employees? How do you win in the marketplace when YOUR ORGANIZATION is the product/brand that needs to be relevant and differentiated vs. your competition, and when your “customers” are prospective and current employees? Well, you do this by creating and living a strong employer brand every day! Not sure what an employer brand is? Then join us for a stimulating workshop where you will learn about employer branding and walk away with the tools you need to build your employer brand!
Focus This interactive program will help participants:
Understand developing an employer brand is important
Identify the key elements of a compelling and differentiated employer brand
Understand a step-by-step framework for developing an employer brand for their organization
Identify the common mis-steps of developing an employer brand
Impact Participants will be able to:
Build a employer brand for their organization
Use the employer brand to attract and retain the right employees
Who Should attend:
Talent acquisition teams
Bio: Steven Bellach is co-founder of BottomLine Marketing, a strategic business and marketing consulting firm specializing in helping organizations build effective and differentiated brand/marketing strategies and plans. Over his 30-year senior marketing, sales and general management career, Steve has profitably built a broad array of brands at companies ranging from start-up to Fortune 100. Steve most recently served as Vice President, North America Marketing for Jenny Craig; prior to that he was CMO for Provide Commerce/Proflowers.com. Steve received Electronic Retailer's Direct to Consumer Marketer of the Year Award. Steve earned his MBA with distinction from the Kellogg Business School at Northwestern University and his B.S. in Economics from the State University of New York at Albany.